In this world of Spam email, email marketing is getting a bad name. Fortunately, if it is done right, there is still a lot of life in this old strategy.

The primary goal is gaining the consumer's trust. A recent Forrester Research survey found that while trust plays a role in all forms of advertising, it has particular importance to e-mail marketers. Consumers responding to this survey indicated their trust level in different forms of advertising. The top of their list?

Word of mouth from friends and family
Branded web sites
Opt-in E-Mail
Text ads on mobile phones

A bit surprising given all of the anti-spam sentiment, but encouraging. Again, the key is to do it right.

Doing it right

The key to email marketing in the above list is "Opt-In". If your mailing list is not composed of opt-in addresses, your email is spam. Not a good thing given today's anti-spam laws. So, the first step is to start building a mailing list from all of your current marketing tracks and from your website.

When your list is ready to go, we will help you to reach your customers with the information that they want to see and the products/services that you want to sell.

					E-mail Marketing