In this world of Spam email, email marketing can get a bad rap.

 

Fortunately, if it is done right, email marketing can be an extremely powerful and cost effective part of your marketing strategy. In fact, cost comparisons for monthly newsletters to 10,000 recipients have shown as much as a $68,000/year over direct mail, AND you know who opened the email and who clicked through to your links.

 

So, How do I do it right?

 

Well, first, you have to have some relationship with the recipients to avoid being identified as spam. However, the FCC defines "relationship" pretty broadly. People who have done business with you in the past, people in a common organization, people who visited your booth at a trade show, or even people who have emailed you asking for information on your product or service fit the definition. Second, you have to include an opt-out feature in every email that you send. Then, you have to actually manage your email list to make sure those who requested to opt-out have actually been removed before your next send. That is best done with an automated distribution tool, which is why we have partnered with Constant Contact^®, the leading online email marketing service for small to medium sized businesses.

 

Why use an email marketing service?

 

Email marketing services automate best practices. They:

 

• Manage lists – adding new subscribers, handling bounce-backs, removing unsubscribes
• Provide easy-to-use templates.
• Send readable formats – HTML and/or Text
• Handle unsubscribe links required by law
• Ensure email delivery, tracks results and obeys the law

 

Constant Contact^® is very cost effective, starting at just $15/month for a do-it-yourself plan. You can even try it free for 60 days using the link below.

 

Getting Started

 

We offer three options for our email marketing clients:

 

Do-It-Yourself

Establish your account at Constant Contact^®, choose one of their more than 300 customizable templates, upload your email list, and start sending. You will be billed directly through Constant Contact^®. As always, we are here to help should you run into any difficulty.

Customization, Setup and Training

We will set up your account, build a custom template that matches your company brand/image, import your email addresses to the online database, add an email collector to your website and provide you with one to include in your regular email traffic, train you on how to use Constant Contact^® to prepare your newsletters and manage your database, and help you through the process whenever you need it. Contact us to get started.

Managed Campaign

All of the services of the Customization, Setup and Training option plus, we will prepare your newsletters either from information that you provide or through one of our copywriters, manage your email database, send your newsletters, and provide feedback data. We will also maintain your customized template as needed. Contact us to get started.