Search Engine Marketing ...
or
What if you built a website and nobody came?
Is search engine marketing really that important?
Anyone can build a website. There are tools available to
enable the least experienced novice to build an attractive,
utile website with little to no training. In fact, one of
the major registrars has an advertisement for their template
based tool which enables a company to build a "professional
website" in twenty minutes.
Unfortunately, if no one knows that your website is there,
it is not going to do much good.There are millions of websites
on the worldwide web. Even when you remove the personal
sites and the completely distasteful sites, there are still
millions of websites out there. Chances are, there are
thousands that do very much the same thing that your company
does, at least in part. How do you let people know about
your site? How do you get people to actually visit?
Search Engines!!! Ha!
Well, yes... but...
Search engines are a critical part of the equation, but
without help, they are not likely to find your website and place it at the top
of their list unless you are the only company in the world doing
what you do. Massive submissions no longer work, and
customers are getting more and more impatient, not going beyond
the first couple of pages of search engine listings to find what
they are looking for. You need to get your site on those
first few pages in order to actually get visitors from the
search engines.
Your website must be built with the search engines in mind.
Better than 90% of all internet traffic comes from search
engines. Your site needs to be
optimized to present the
engines with the material they need to rank your site highly.
According to Brand Week Online Magazine, "Search engine
optimization may be just one part of an online Internet
marketing strategy, but it is the fundamental part. It's the
baseline. If you are doing nothing else, search engine placement
and keyword-related advertising can make up 80 to 90 percent of
your traffic."
Pay-Per-Click Advertising
There are places where pay-per-click advertising can help.
One of those is early in the process. When you want to get
a quick hit before all of the search engines can find and index
you, you may want to consider this. We can help you to
optimize your pay-per-click advertising to help you to target
the right keywords and focus your marketing plan to provide
better results.
Email Marketing
That is "Email marketing" ... NOT SPAM!!!
According to Forrester, "Spam still floods consumers'
inboxes, souring their attitudes toward email marketing in
general. But almost 80% of consumers subscribe to messages
from companies. Their actions show that they still welcome
those messages." They continued, recommending that
marketers stick with email marketing, but concentrate on
building deep relationships with a core of valuable email
subscribers. In other words, Email marketing is a valuable
tool for building and maintaining relationships with your
existing customers.You need to start by gathering email
addresses. We will help you to capture those addresses,
and develop your email marketing materials when you are ready to
start doing so.
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